Miss Tess owner Sanjeev Nanda shares insights into adding value to guests’ dining experience


What’s the most tough a part of operating a restaurant enterprise? Some would say it’s discovering the suitable location, others may say that it’s creating the right menu. Within the opinion of Dubai-based restaurateur Sanjeev Nanda, it’s managing to draw after which retain prospects to your restaurant that continues to be the trickiest half. And that’s the rationale why he’s a agency believer in including worth to friends’ eating expertise.

Nanda is the brains behind two of Dubai’s most well-known theme eating places – the uber-luxe Billionaire Mansion, and the Asian road meals haven Miss Tess. Each the eating places are good examples of the wonders that worth addition to visitor expertise can work by way of word-of-mouth publicity and buyer retention. When the friends really feel {that a} restaurant goes the additional mile, they’re comfortable to bathe the enterprise with their loyalty.

However how can a enterprise proprietor ace the artwork of worth addition? The place to begin from? The Miss Tess proprietor explains all of it.

 

Placing star in begin

Opposite to widespread assumptions, giving the friends a particular expertise goes past the confinements of a restaurant. All of it begins earlier than the purchasers even knock in your door. Sanjeev Nanda believes that whereas loyalty packages stay probably the most well-known means of worth addition, only some enterprise house owners notice the potential that personalization holds. “When your guests receive a personalized message, it lays a strong foundation for customer loyalty. The presence of a personal connection binds customers to come back,” he says.

Aside from personalised communication, one other smart way of enhancing the visitor expertise earlier than their arrival is informing them concerning the perks added to their reserving beforehand. This helps in forging a stronger relationship with prospects. Along with this, rewarding diners for making their reservations immediately out of your restaurant’s web site or social media handles may construct nice anticipation for the eating expertise.

 

Going the digital means

The current day belongs to a fast-paced, digital period, and you will need to acknowledge this as a way to hold your restaurant enterprise at par.  Gone are the times when individuals opted to dine someplace simply because somebody from their circle of buddies advisable it. The evolving shopper preferences now lead prospects to evaluate a restaurant on varied parameters earlier than making a reserving. Investing in a robust on-line presence turns out to be useful in such circumstances, suggests Sanjeev Nanda.

“From running online ads to incentivizing direct bookings and maintaining social media pages and websites – it’s an entirely different set of tools you find at your disposal when you decide on going the digital way,” says Nanda. In accordance with the Miss Tess proprietor, the important thing right here is to adapt to the newest assets out there and make the very best use of them to intensify the expansion of your online business.

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